Portfolio
Strategic Pivot: Splash's Expansion into Attendee App Solutions—Research
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Driving Customer-Centric Strategies: Valley Bank's Response to COVID-19—Research
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Improving Capital One Cafe experiences—Research
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Helping Brands Build Relationships with their Customers—Research & Design
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Improving the Patent Examination Experience—Research
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Building Applications for the HCM Industry—Research & Design
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Engaging readers on social media platforms—Research & Design
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Facilitating the pharmaceutical negotiation process—Research & Design
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Sharing sensitive information on a highly secure platform—Research & Design
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UX and design for the G iPad application—Research & Design
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ABOUT
I help businesses drive growth, while simultaneously improving customer satisfaction, by delivering actionable design recommendations based on immersion into the user’s experience.
AChievements
Fueled growth at Splash by generating requirements for several market-hit features: Attendee App, Complex Registration, Salesforce AppExchange Integration
Identified Valley Bank’s online portal as a major growth obstacle, prompting significant investment that lead to double digit user increases.
Led field research across Boston, Miami, and Philadelphia Capital One cafes, resulting in measurable increases in customer loyalty, employee loyalty, satisfaction, and visitor engagement.
Led research and designed marketing shifting features for Braze including In-App Messaging, Content Management, Surveys, and Braze Canvas.